Fairtrade awareness raising   

The Challenge:

In 2018, Manchester was awarded Fairtrade City status. Support was then needed, by Manchester City Council, to create a multi-channel awareness campaign about the opportunities and benefits that Fairtrade status would bring to the city.

Our Response:

The FoodSync team was brought on board to create the Manchester Fairtrade website and coordinate Fairtrade events across the city to raise awareness. The team also planned and managed a comprehensive programme of comms activity.

The Outcome:

Manchester City Council entrusted FoodSync with the ongoing management and coordination of a variety of projects to support the city’s Fairtrade status. The FoodSync team ensured that the City’s Fairtrade status was renewed, too.